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Behind The Scenes, Chasing the Next Big Goal

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Behind The Scenes, Chasing the Next Big Goal

This summer was do, or die, for us. Our launch campaign was supposed to be a big hit, something that would comfortably get us to our goals. Unfortunately, it wasn’t a smooth ride. Our investors were interested in hard numbers and we had to dig deep to get them.

A bumpy road towards our goal

We started things off with a big delay. Everything was late including our website, our campaign, and partnerships with media and influencers. We were so focused on perfecting everything we forgot about one crucial factor. Snack bars during summer is not the best idea, nobody wants to eat sweets when it’s blazing hot outside.

We were putting a lot of hope into our launch campaign, but the sales numbers in the first weeks weren’t even close to what our investors wanted to see. We learned one thing about business at that point – we had to leave our Generation Y need for instant gratification behind and focus on the long run.

We worked really hard to accelerate our sales in the coming months. We were there for every customer, every email, comment, and question. Towards the end of the summer it was either make a successful push or close the whole thing down. Thankfully, our efforts started paying off in July and August and we hit our goals with a few weeks to spare. It was a real challenge! But we succeeded and kept the support of our investors for another 6 – 9 months. That’s the life of a start-up in a nutshell, doing our best to survive another day.

SENS might be the biggest insect foods company in Europe

We would like to thank every single one of our customers. You are making insect eating real! SENS might currently be the biggest company focused on insect consumer products operating in Europe. That’s a big deal for us - thank you!

PS: We used to watch the Game of Thrones at our Monday office evening. Usually people can’t wait to go home from work on Monday, not us! Apart from having to work late almost every day, we like to enjoy our time in the office. So, since GoT season 7 is over now, do you have any tips for our Monday night series?

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WHAT CUSTOMERS ARE SAYING

248 reviews
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Echt lekker

Het mengt niet zo gemakkelijk maar het smaakt heerlijk. Momenteel mijn beste shake.

Fenomenal flavours!

The bars are packed with flavours. Not too sweet at all. Most bars in the supermarket are way too sweet. Sens bars are just right, chocolaty, fruity and nutty. Couldn't taste the bugs at all, or maybe I did, but since I dont know how they taste, I couldn't tell.

Výživná mňamka do batohu

Úžasně výživná, chutná a zdravá proteinová tyčinka <3 Nemohu než doporučovat, je to zdravé, lehké, chutné a zároveň výživné! Doporučuji všemi deseti nejen pro nutriční a kalorické hodnoty tyčinky, ale také pro jejich perfektní a vyváženou chuť. Navíc svou gramáží zasytí a zaženou menší hlad! Super alternativa svačiny, pokud není čas na něco většího.

Výživná mňamka do batohu

Úžasně výživná, chutná a zdravá proteinová tyčinka <3 Nemohu než doporučovat, je to zdravé, lehké, chutné a zároveň výživné! Doporučuji všemi deseti nejen pro nutriční a kalorické hodnoty tyčinky, ale také pro jejich perfektní a vyváženou chuť. Navíc svou gramáží zasytí a zaženou menší hlad! Super alternativa svačiny, pokud není čas na něco většího.

Zdravé potěšení do kapsy

Úžasné spojení ovocno-oříškové raw tyčinky a proteinovky <3 Nemohu než doporučovat, je to zdravé, lehké, chutné a zároveň výživné! Doporučuji všemi deseti nejen pro nutriční a kalorické hodnoty tyčinky, ale také pro jejich perfektní, osvěžující a vyváženou chuť.