Your cart
Close Alternative Icon
Free shipping on orders over €50. Expected delays in UK orders. 🎉 SALE! 15% OFF in boxes Free shipping on orders over €50. Expected delays in UK orders. 🎉 SALE! 15% OFF in boxes

Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

Arrow Thin Left Icon Arrow Thin Right Icon
Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?

The goal: a new floorstand that speaks clearly

Floorstands in supermarkets are like the Champions League in football. You have to perform really well because the opportunity to even play is precious. You can’t mess this up! And we did. Our floorstand just wasn’t right. It was so small that people had to crouch down to pick up the bars and the biggest headline was the SENS logo. Which doesn’t work because most people in those supermarkets didn’t know who we were, yet!

We knew we wanted a new floor stand but to do it right we had to rethink everything from the ground up. How do we want present crickets? What will be the main benefit?

Maximal nutrition, minimal harm

We thought back to our roots and reminded ourselves why we set out on this whole venture. We wanted to offer maximally nutritious foods with minimal harm to the environment. A rational approach. We were used to going beyond what is considered normal since the beginning. Crickets? A crazy idea, a provocation even for some people. For us they are fulfilling our company mantra with a bit of punk. Maximal good, minimal bad.

Cricket protein and a new website

Insects, bugs, crickets, locusts or cricket protein? We see it clearly now. Protein is the main motivator, that’s what humans need in their diet! We decided to put a symbol of a cricket on all of our packaging and every product now proudly says – CRICKET PROTEIN. Such a dramatic change needs a new website, of course. Here at eatsens.com we want to make you feel like you’re part of our team. You will learn more about our cricket farm, peek behind the scenes, and see more of what we do and struggle with. Maximal disclosure, minimal nonsens.

Take a look around our new website!

👀 CHECK OUT OUR REVIEWS

WHAT CUSTOMERS ARE SAYING

123 reviews
83%
(102)
10%
(12)
3%
(4)
4%
(5)
0%
(0)
Excellent bars

I have both flavors and have been enjoying them both. They don’t give me the bubble gut from the sugar alcohols associated with the lesser protein bars. Great product! Will buy again!

Quick and delicious pasta

the pasta cooks quick and tastes just like regular, whole wheat pasta! works well for a mid-week meal with a boost of protein

Great

Impressed by the fast shipping and great taste, I really like Oregano/thyme cracker!

Startovací balíček

Tyčinky i krekry mi chutnají, ačkoli SERIOUS tyčinky jsou takové sušší, ale na chuti to nevadí. Měla jsem problém jen s čokoládovým proteinem- podle návodu jsem rozmíchala protein ve vodě, ale chuť byla strašná, taková zemitá. Možná v jogurtu by mi to nevadilo anebo na pečení by byl asi výborný, ale ne jako "koktejl".