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Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

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Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

We always say that the biggest problem with insect eating is that nobody knows about it. People often ask us how we came up with such an original idea. Well, we didn’t! Insects have been a part of our diet for millions of years, we have just gradually forgotten about them. And now when we know how good they are for us and the planet, we put them inside lollipops and reality TV shows.

Insects, the new normal is our creative campaign in a nutshell. Forget how it used to be, the new era is here. We don't have to eat junk food anymore; we have a variety of tasty and high quality ingredients to choose from.

A professional campaign on a budget

We rented a studio, hired professionals (a lot of them wanted to support our vision and agreed to work for much cheaper than usual, THANKS!), casted actors through friends and Facebook, made our own props (the day before shooting) and prayed that the one day of shooting would be enough.

It was a success! We are happy with the clips and the message that's now out there. Check out the truly 90’s analog behind the scenes photo-shoot on our Facebook page. We had fun!

If you like our message, feel free to share! And try our insect-based bars.

👀 CHECK OUT OUR REVIEWS

WHAT CUSTOMERS ARE SAYING

248 reviews
81%
(202)
11%
(27)
5%
(12)
3%
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0%
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Echt lekker

Het mengt niet zo gemakkelijk maar het smaakt heerlijk. Momenteel mijn beste shake.

Fenomenal flavours!

The bars are packed with flavours. Not too sweet at all. Most bars in the supermarket are way too sweet. Sens bars are just right, chocolaty, fruity and nutty. Couldn't taste the bugs at all, or maybe I did, but since I dont know how they taste, I couldn't tell.

Výživná mňamka do batohu

Úžasně výživná, chutná a zdravá proteinová tyčinka <3 Nemohu než doporučovat, je to zdravé, lehké, chutné a zároveň výživné! Doporučuji všemi deseti nejen pro nutriční a kalorické hodnoty tyčinky, ale také pro jejich perfektní a vyváženou chuť. Navíc svou gramáží zasytí a zaženou menší hlad! Super alternativa svačiny, pokud není čas na něco většího.

Výživná mňamka do batohu

Úžasně výživná, chutná a zdravá proteinová tyčinka <3 Nemohu než doporučovat, je to zdravé, lehké, chutné a zároveň výživné! Doporučuji všemi deseti nejen pro nutriční a kalorické hodnoty tyčinky, ale také pro jejich perfektní a vyváženou chuť. Navíc svou gramáží zasytí a zaženou menší hlad! Super alternativa svačiny, pokud není čas na něco většího.

Zdravé potěšení do kapsy

Úžasné spojení ovocno-oříškové raw tyčinky a proteinovky <3 Nemohu než doporučovat, je to zdravé, lehké, chutné a zároveň výživné! Doporučuji všemi deseti nejen pro nutriční a kalorické hodnoty tyčinky, ale také pro jejich perfektní, osvěžující a vyváženou chuť.