Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign – Sens Foods
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Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

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Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

We always say that the biggest problem with insect eating is that nobody knows about it. People often ask us how we came up with such an original idea. Well, we didn’t! Insects have been a part of our diet for millions of years, we have just gradually forgotten about them. And now when we know how good they are for us and the planet, we put them inside lollipops and reality TV shows.

Insects, the new normal is our creative campaign in a nutshell. Forget how it used to be, the new era is here. We don't have to eat junk food anymore; we have a variety of tasty and high quality ingredients to choose from.

A professional campaign on a budget

We rented a studio, hired professionals (a lot of them wanted to support our vision and agreed to work for much cheaper than usual, THANKS!), casted actors through friends and Facebook, made our own props (the day before shooting) and prayed that the one day of shooting would be enough.

It was a success! We are happy with the clips and the message that's now out there. Check out the truly 90’s analog behind the scenes photo-shoot on our Facebook page. We had fun!

If you like our message, feel free to share! And try our insect-based bars.



100 reviews
Delicious Proteins

I had the starter pack. I have to say, I really enjoyed it.
But lets go through it piece by piece.
Crackers: The crackers of all flavours were very good and crunchy. Only I found them a little bit too salty.
Protein bars (pleasure cricket): They were just perfect, I loved them.
Protein bars (serious): They were very good as well, but could be a little bit sweeter (but than they might not be serious anymore^^)
The protein powder tasted very good. I think it was sweeter than my usually used one(Huel), and did't feel to feed me as good, but still very nice.
The pasta were quite similar to other lentilles pasta, not very special.
I haven't tried the baking powder so far, but looking forward to use it for pancakes or so.


Product hasn't arrived yet but hopefully soon.


Excellent flavor and consistency

Chose this for it's sustainable source, because cricket farming is the way of the future. Very happy about taste and consistency.

Schon das 3. mal gekauft

Mein Lieblingsproteinpulver!
Schmeckt sehr schokoladig und süß. Perfekt für nach dem Training 🏋️‍♀️
Ich benutze es auch für Proteincookies und Muffins.

My new favorite

Super delicious, great texture and compatible for the stomach.

Echt empfehlenswert, löst sich super auf, hat einen guten Geschmack, und ist sehr verträglich (in der Regel kriege ich Magenbeschwerden bei den Molke Erzeugnissen, deswegen wollte ich nach Alternativen schauen, bei dem Proteinpulver habe ich jedoch keine pobleme)