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Should You Be Afraid of Cholesterol in Cricket Flour?

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Should You Be Afraid of Cholesterol in Cricket Flour?

Cholesterol is linked to heart disease so eating foods high in cholesterol is unhealthy, right? No, not exactly. Even though crickets do contain cholesterol there’s a difference between dietary cholesterol and blood cholesterol. Let’s take a closer look to clear up the confusion.

Crickets are high in cholesterol

The reason we want to talk about cholesterol is that insects contain a respectable amount of it. For example, flour from our cricket farm contains 545,67 mg cholesterol in 100 g. That means if you ate 2 of our protein bars, you’d get roughly the same amount of cholesterol as from 1 large egg or 5 large shrimp. But contrary to what some people believe, it’s not a bad thing. Here’s why.

You need cholesterol

Cholesterol is a fat-like substance that is a part of the membrane structure of every single cell in your body. You also need it to make hormones and vitamin D and for many other important functions. That’s why your own body makes cholesterol and absorbs it from the foods you eat.

Your body regulates cholesterol

So, eating cholesterol raises your blood cholesterol levels, right? Even though this sounds logical, that’s not how it works for most people. Because cholesterol is such an essential substance in the body its production is tightly regulated. This means that when you get less cholesterol from your diet, your body makes more of it to compensate. And it works both ways, when you eat more cholesterol, your body makes less (1).

Dietary cholesterol is not the enemy

This ability to regulate cholesterol production means dietary cholesterol has very little impact on blood cholesterol levels. And that’s probably also why dietary cholesterol doesn’t corelate strongly with heart disease risk. A big meta-analysis from 2015 that evaluated research published between 1979 and 2013 could not find any connection between dietary cholesterol and risk of cardiovascular disease (2).

Cholesterol is no longer a nutrient of concern

The USA removed limits on cholesterol from their 2015 dietary guidelines and other countries followed. That's because the Advisory Committee report stated „cholesterol is not a nutrient of concern for overconsumption“(3).

So, while it’s definitely a good idea to go to the doctor and keep your blood cholesterol and other heart disease risk factors in check, dietary cholesterol seems to be just fine.

Try our nutritious and tasty cricket flour bars, guilt free!


1) Jones PJ et al., ‘Dietary cholesterol feeding suppresses human cholesterol synthesis measured by deuterium incorporation and urinary mevalonic acid levels.’, Arterioscler Thromb Vasc Biol., 1996,

2) Berger et al., ‚ Dietary cholesterol and cardiovascular disease: a systematic review and meta-analysis.‘, Am J Clin Nutr. 2015,

3) Williams, ‚ The 2015 Dietary Guidelines Advisory Committee Report Concerning Dietary Cholesterol.‘, Am J Cardiol, 2015,



104 reviews
great bars! ill most likely switch to them

when i look for bars i look for the following checklist by priority :
1) nutrition 20gr protein <300kkcal and not too much fat/sugar (check)
2) made out of natural healthy products, no plam oils, aspartham, etc (this is usually very hard to confirm usually but i think its a check here)
3) taste (check!) - those are not too sweet, a little bit dry but quite light and don't leave a "chemical" sweetened aftertaste like some "famous" bars
4) good for the environment - thats a great bonus to have (check!)

so four checks :) i will probably swap to those going forward!

Suprised by taste

I have bought a starter pack and haven't tested all the products yet.
But protein bar and "milk" shake are excellent. And my friends are also interested in and so it's handy to have discount coupons for them.

Perfect ingredients, natural taste

I love the ingredients of this bar, nothing artificial, nothing that makes me bloated. I like that it is not too sweet, but has a natural, earthy flavour. Makes me full for hours.

Great powedered protein!

This very comparable to the mainstream whey powders from a nutritional content perspective - at 20/25 protein per scoop and ~120/30 kkcal. The taste is super nice! Blended in ~250/300 ml of water its surprisingly thick and smooth, which i like very much. The only minus I can think of is that it takes a bit more "shaking" to blend fully and ensure there are no hard pieces - not a big deal.

Delicious Proteins

I had the starter pack. I have to say, I really enjoyed it.
But lets go through it piece by piece.
Crackers: The crackers of all flavours were very good and crunchy. Only I found them a little bit too salty.
Protein bars (pleasure cricket): They were just perfect, I loved them.
Protein bars (serious): They were very good as well, but could be a little bit sweeter (but than they might not be serious anymore^^)
The protein powder tasted very good. I think it was sweeter than my usually used one(Huel), and did't feel to feed me as good, but still very nice.
The pasta were quite similar to other lentilles pasta, not very special.
I haven't tried the baking powder so far, but looking forward to use it for pancakes or so.