Your cart
Close Alternative Icon
Free shipping on orders over €50. Expected delays in UK orders. 🎉 SALE! 15% OFF in boxes Free shipping on orders over €50. Expected delays in UK orders. 🎉 SALE! 15% OFF in boxes

Behind The Scenes, Chasing the Next Big Goal

Arrow Thin Left Icon
Behind The Scenes, Chasing the Next Big Goal

This summer was do, or die, for us. Our launch campaign was supposed to be a big hit, something that would comfortably get us to our goals. Unfortunately, it wasn’t a smooth ride. Our investors were interested in hard numbers and we had to dig deep to get them.

A bumpy road towards our goal

We started things off with a big delay. Everything was late including our website, our campaign, and partnerships with media and influencers. We were so focused on perfecting everything we forgot about one crucial factor. Snack bars during summer is not the best idea, nobody wants to eat sweets when it’s blazing hot outside.

We were putting a lot of hope into our launch campaign, but the sales numbers in the first weeks weren’t even close to what our investors wanted to see. We learned one thing about business at that point – we had to leave our Generation Y need for instant gratification behind and focus on the long run.

We worked really hard to accelerate our sales in the coming months. We were there for every customer, every email, comment, and question. Towards the end of the summer it was either make a successful push or close the whole thing down. Thankfully, our efforts started paying off in July and August and we hit our goals with a few weeks to spare. It was a real challenge! But we succeeded and kept the support of our investors for another 6 – 9 months. That’s the life of a start-up in a nutshell, doing our best to survive another day.

SENS might be the biggest insect foods company in Europe

We would like to thank every single one of our customers. You are making insect eating real! SENS might currently be the biggest company focused on insect consumer products operating in Europe. That’s a big deal for us - thank you!

PS: We used to watch the Game of Thrones at our Monday office evening. Usually people can’t wait to go home from work on Monday, not us! Apart from having to work late almost every day, we like to enjoy our time in the office. So, since GoT season 7 is over now, do you have any tips for our Monday night series?

Related Posts

Cricket Farm Tour – What do Crickets Need to Thrive?
Cricket Farm Tour – What do Crickets Need to Thrive?
Cricket farming is still a relatively new thing...
Read More
How We Will Make Cricket Flour Cheaper
How We Will Make Cricket Flour Cheaper
There’s one question you have been asking us a ...
Read More
5 Ways to Incorporate Sustainable Cricket Protein into Your Diet
5 Ways to Incorporate Sustainable Cricket Protein into Your Diet
Cricket protein is as nutritious as high-end be...
Read More
👀 CHECK OUT OUR REVIEWS

WHAT CUSTOMERS ARE SAYING

223 reviews
80%
(178)
12%
(26)
5%
(12)
3%
(7)
0%
(0)
Prekvapenie

Skvelá chuť a výborná a hlavne zdravá alternatíva bežných ........ Nebudem ďalej prezrádzať čoho, nechajte sa prekvapiť!

Bigman powder!

This is the best protein powder on the market. I enjoy it after good and hard climbing session, and since i started using SENS' protein powder, i feel much than ever!

Fantastic bar!

The taste of the bar is so delicious. I enjoy it the most when i'm out climbing and so i can get that extra boost of energy.

Proteínové tyčinky

Proteínové tyčinky od SENS chutia jednoducho skvele! Pomer proteínu 20g na 60 gramovú tyčinku je výborný. O kvalite svedčia tiež poctivé, kvalitné suroviny priamo z farmy. Ak sa náhodou zaujímate o udržateľnosť, SENS je tá pravá voľba!

Výborný protein shake!

Proteín sa veľmi dobre rozpúšťa ako vo vode tak v mlieku (osobne preferujem kombináciu s vodou). Pre mňa ako človeka, ktorý sa snaží žiť ekologicky a využívať čo najviac eko produktov, je toto skvelá alternatíva k bežným proteínom. V porovnaní s ostatnými vysoko kvalitnými proteínmi je cena veľmi dobrá a spoločnosť sa ju snaží ešte znížiť. Za mňa TOP voľba! :)