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Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

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Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?

The goal: a new floorstand that speaks clearly

Floorstands in supermarkets are like the Champions League in football. You have to perform really well because the opportunity to even play is precious. You can’t mess this up! And we did. Our floorstand just wasn’t right. It was so small that people had to crouch down to pick up the bars and the biggest headline was the SENS logo. Which doesn’t work because most people in those supermarkets didn’t know who we were, yet!

We knew we wanted a new floor stand but to do it right we had to rethink everything from the ground up. How do we want present crickets? What will be the main benefit?

Maximal nutrition, minimal harm

We thought back to our roots and reminded ourselves why we set out on this whole venture. We wanted to offer maximally nutritious foods with minimal harm to the environment. A rational approach. We were used to going beyond what is considered normal since the beginning. Crickets? A crazy idea, a provocation even for some people. For us they are fulfilling our company mantra with a bit of punk. Maximal good, minimal bad.

Cricket protein and a new website

Insects, bugs, crickets, locusts or cricket protein? We see it clearly now. Protein is the main motivator, that’s what humans need in their diet! We decided to put a symbol of a cricket on all of our packaging and every product now proudly says – CRICKET PROTEIN. Such a dramatic change needs a new website, of course. Here at eatsens.com we want to make you feel like you’re part of our team. You will learn more about our cricket farm, peek behind the scenes, and see more of what we do and struggle with. Maximal disclosure, minimal nonsens.

Take a look around our new website!

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WHAT CUSTOMERS ARE SAYING

218 reviews
79%
(173)
12%
(26)
6%
(12)
3%
(7)
0%
(0)
Very good, fruity and refreshing!

These bars are very fruity, without any chocolate base or layer. I think they are perfect for summer snacks!

Good, like them, even though I still don't feel the nutrition value

The problem is that even after eating them with only a bit of cheese and some sauce, I am still thinking to eat something else. I guess the problem is that it takes around 20 min to find out I have eaten enough, so I should start eating them by sticks or one by one:-). But anyway they are fine, mostly taste like whole grain pasta with a bit of lens. Better than some whole grain pasta, I had.

proteinove cestoviny

Vyborna alternativa cestovin, rychla priprava, vynikajuca chut, energeticky vydatne jedlo. Odporucam

Skvělá chuť

Chutná ještě lépe, než čekáte. Hodí se k pivu atd.

Really good - wirklich gut

Die Proteinriegel mit Zimt werde ich wieder bestellen. Wirklich lecker