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Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?

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4 Reasons to Try Cricket Flour from Our Farm

4 Reasons to Try Cricket Flour from Our Farm
Cricket flour is well-known for being a sustainable and protein rich ingredient but it is a lot more than that. Our own farm, the Cricket Lab, is producing the most nutritious cricket flour we’ve come across and we are happy to announce that you can now order it right here on our website! Here are four reasons why we think it should be in your pantry. Continue reading

How to Overcome the Fear of Eating Insects

How to Overcome the Fear of Eating Insects
We all know that insects could help revolutionize our food system, they are the kings of sustainability, they help limit animal suffering, and they are amazingly nutritious. The only problem is the “yuck” factor. Insects just aren’t a common food in the western world. Let’s look at the available science and our own experiences with edible insect products and formulate a plan to help people overcome the fear of eating insects. Continue reading

Eating Insects Improves Gut Health

Eating Insects Improves Gut Health
It is well documented that insects are nutritious, filled with quality protein, vitamin B12, iron, calcium, and many other minerals. But the effects of insect-eating on gut health is something that was never explored, until now. A new clinical trial looked at what happens to the gut microbiota of people who start eating insects, and the results are really promising! Continue reading

Fulfilling 400 Stores – Insects Enter Europe’s Supermarkets

Fulfilling 400 Stores – Insects Enter Europe’s Supermarkets
We were in a meeting when we received the email. A supermarket chain with 400 stores ordered thousands of our products! It was hard to hide our excitement as this was a big step for our company and the insect industry as a whole. We quickly realized there’s no time for celebrations, getting the order was just the beginning. Thousands of SENS bars and SENS breads is not something that was lying in our warehouse ready to be shipped. Continue reading
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