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behind the scenes
insect eating

Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

Mär 29, 2020

Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website

“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?

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behind the scenes
Cricket farming
Inside Sens

How We Decided to Build the Biggest Cricket Farm in the World

Mär 07, 2018

How We Decided to Build the Biggest Cricket Farm in the World

Waiting at traffic lights, and suddenly a scooter whizzed around me to cut into the first row. Three people on the bike, one helmet. I’m shaking. It’s my first time in Chiang Mai’s rush hour, on a scooter. In my mind, I’m trying to forget the statistics I saw the day before - the world’s highest road death rates: Liberia 3rd, Malawi 2nd, Thailand 1st. Weiterlesen

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behind the scenes
Inside Sens
story

Behind The Scenes, Chasing the Next Big Goal

Okt 04, 2017

Behind The Scenes, Chasing the Next Big Goal

This summer was do, or die, for us. Our launch campaign was supposed to be a big hit, something that would comfortably get us to our goals. Unfortunately, it wasn’t a smooth ride. Our investors were interested in hard numbers and we had to dig deep to get them. Weiterlesen

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behind the scenes
Inside Sens
story

Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

Jun 26, 2017

Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

In 1993, advertising changed the American lifestyle with the famous “Got Milk” campaign. Forget milk. Forget the 90's. At SENS, we are trying to set a new trend - EATING CRICKETS! Weiterlesen

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behind the scenes
Inside Sens
story

Behind the Scenes, First Month Running

Mai 16, 2017

A month has passed since we started selling and we have a lot to share with you! We were selected among top 30 startups for the Chivas Venture world finals. Now it’s up to the public to decide who gets more funding. Every vote translates to money for our cause, so this is important! You can read how to support us further down in this article. We are also putting the finishing touches on our main creative campaign. It’s going live this month and it makes insect eating look cool. It’s going to be big!

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behind the scenes
Inside Sens
story

Behind the Scenes, Signed, Sealed, Delivered

Apr 07, 2017

Behind the Scenes, Signed, Sealed, Delivered

Finally, our plans have become reality, a tasty and nutritious reality of energy and protein bars. The first ever batch of SENS bars has been produced and transported to the logistics centre. First things first, we are shipping rewards to our backers from the Kickstarter crowd funding campaign. Trust us when we say they’ve waited long enough. Now it’s your turn to give our bars a try.

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behind the scenes
Inside Sens
story

Behind the Scenes, Learning in San Francisco

Mär 12, 2017

Behind the Scenes, Learning in San Francisco

Imagine you are a start-uper, you have so much work, you don’t know where to start, and someone tells you to go abroad for a week. Are you kidding? Impossible. But what if they add, you will go to San Francisco, the mecca of start-ups, to learn from the best. Hell yeah! When is the flight? Weiterlesen

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behind the scenes
story

Behind the Scenes, Making a New Logo

Feb 08, 2017

Logo is one of those things you have million ideas about, want to be just perfect, but isn’t really a priority. We weren’t happy with the original one for a long time. An opportunity to rework the logo came, so we took it. Weiterlesen

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behind the scenes
Inside Sens
story

Behind the Scenes, Mass Producing Cricket Bars

Feb 03, 2017

Behind the Scenes, Mass Producing Cricket Bars

A successful Kickstarter campaign? Check. A unique recipe? Check. What’s next? We need to find a reliable supplier of cricket flour and a bar manufacturer with enough production capacity, so that we can actually start making those bars. As expected, it didn’t go without a hitch. Weiterlesen

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behind the scenes
Inside Sens
story

Behind the Scenes, Crafting a Unique Recipe

Dez 13, 2016

Behind the Scenes, Crafting a Unique Recipe

Our first plan was to do the Kickstarter campaign in March of 2016, but that was just wishful thinking. Why? Creating a recipe for the world’s first true insect-based protein bar from all natural ingredients was much more of a challenge than we could have ever imagined.