“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?
Waiting at traffic lights, and suddenly a scooter whizzed around me to cut into the first row. Three people on the bike, one helmet. I’m shaking. It’s my first time in Chiang Mai’s rush hour, on a scooter. In my mind, I’m trying to forget the statistics I saw the day before - the world’s highest road death rates: Liberia 3rd, Malawi 2nd, Thailand 1st.
This summer was do, or die, for us. Our launch campaign was supposed to be a big hit, something that would comfortably get us to our goals. Unfortunately, it wasn’t a smooth ride. Our investors were interested in hard numbers and we had to dig deep to get them.
In 1993, advertising changed the American lifestyle with the famous “Got Milk” campaign. Forget milk. Forget the 90's. At SENS, we are trying to set a new trend - EATING CRICKETS!
A month has passed since we started selling and we have a lot to share with you! We were selected among top 30 startups for the Chivas Venture world finals. Now it’s up to the public to decide who gets more funding. Every vote translates to money for our cause, so this is important! You can read how to support us further down in this article. We are also putting the finishing touches on our main creative campaign. It’s going live this month and it makes insect eating look cool. It’s going to be big!
Finally, our plans have become reality, a tasty and nutritious reality of energy and protein bars. The first ever batch of SENS bars has been produced and transported to the logistics centre. First things first, we are shipping rewards to our backers from the Kickstarter crowd funding campaign. Trust us when we say they’ve waited long enough. Now it’s your turn to give our bars a try.