Behind the Scenes - How We Reimagined Our Cricket Communication and Remade Our Website
“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?
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