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Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

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Behind the Scenes, the Making of Our “EAT CRICKETS” Campaign

We always say that the biggest problem with insect eating is that nobody knows about it. People often ask us how we came up with such an original idea. Well, we didn’t! Insects have been a part of our diet for millions of years, we have just gradually forgotten about them. And now when we know how good they are for us and the planet, we put them inside lollipops and reality TV shows.

Insects, the new normal is our creative campaign in a nutshell. Forget how it used to be, the new era is here. We don't have to eat junk food anymore; we have a variety of tasty and high quality ingredients to choose from.

A professional campaign on a budget

We rented a studio, hired professionals (a lot of them wanted to support our vision and agreed to work for much cheaper than usual, THANKS!), casted actors through friends and Facebook, made our own props (the day before shooting) and prayed that the one day of shooting would be enough.

It was a success! We are happy with the clips and the message that's now out there. Check out the truly 90’s analog behind the scenes photo-shoot on our Facebook page. We had fun!

If you like our message, feel free to share! And try our insect-based bars.



103 reviews
Suprised by taste

I have bought a starter pack and haven't tested all the products yet.
But protein bar and "milk" shake are excellent. And my friends are also interested in and so it's handy to have discount coupons for them.

Perfect ingredients, natural taste

I love the ingredients of this bar, nothing artificial, nothing that makes me bloated. I like that it is not too sweet, but has a natural, earthy flavour. Makes me full for hours.

Great powedered protein!

This very comparable to the mainstream whey powders from a nutritional content perspective - at 20/25 protein per scoop and ~120/30 kkcal. The taste is super nice! Blended in ~250/300 ml of water its surprisingly thick and smooth, which i like very much. The only minus I can think of is that it takes a bit more "shaking" to blend fully and ensure there are no hard pieces - not a big deal.

Delicious Proteins

I had the starter pack. I have to say, I really enjoyed it.
But lets go through it piece by piece.
Crackers: The crackers of all flavours were very good and crunchy. Only I found them a little bit too salty.
Protein bars (pleasure cricket): They were just perfect, I loved them.
Protein bars (serious): They were very good as well, but could be a little bit sweeter (but than they might not be serious anymore^^)
The protein powder tasted very good. I think it was sweeter than my usually used one(Huel), and did't feel to feed me as good, but still very nice.
The pasta were quite similar to other lentilles pasta, not very special.
I haven't tried the baking powder so far, but looking forward to use it for pancakes or so.


Product hasn't arrived yet but hopefully soon.