A month has passed since we started selling and we have a lot to share with you! We were selected among top 30 startups for the Chivas Venture world finals. Now it’s up to the public to decide who gets more funding. Every vote translates to money for our cause, so this is important! You can read how to support us further down in this article. We are also putting the finishing touches on our main creative campaign. It’s going live this month and it makes insect eating look cool. It’s going to be big!

The future of our food system is uncertain. The population keeps growing and we are already struggling to feed everyone. We are inefficient; roughly one third of the food produced in the world every year is wasted. We are not sustainable; we are depleting our resources faster than they can recover. Climate change could make half the world’s current farmland unsuitable. Our current food supply does not meet the demands of a healthy diet. A lot has to change if we are to feed everyone, stay healthy, and be ethical while doing it. That’s why we present Diet 2.0, our vision for the future of food.

Finally, our plans have become reality, a tasty and nutritious reality of energy and protein bars. The first ever batch of SENS bars has been produced and transported to the logistics centre. First things first, we are shipping rewards to our backers from the Kickstarter crowd funding campaign. Trust us when we say they’ve waited long enough. Now it’s your turn to give our bars a try.

Our first plan was to do the Kickstarter campaign in March of 2016, but that was just wishful thinking. Why? Creating a recipe for the world’s first true insect-based protein bar from all natural ingredients was much more of a challenge than we could have ever imagined.

As you probably know by now, we at SENS decided to take on this little task of changing the western diet. In the “behind the scenes” series we want to share our progress with you because, let’s face it, it might take a while. Also it’s healthy to have a place where you can cry about your failures and celebrate those small wins along the way. So, how did we get from an idea to a successful Kickstarter campaign?