Blog
“Well, nobody wants to TRY INSECT FLOUR,” he said calmly and at that moment I realized he was right. We had just started to sell in supermarkets and this split-second communication of our whole mission was very new and very hard for us. That’s why, at the end of last year, we decided to completely reimagine how we talk about crickets. How did it turn out?
Do I have to sign for the package? Should I wear a face mask? Can they just leave it in front of my door? We put together a short manual for how to receive a package in a way that protects the courier, yourself, and the whole society.
If you’ve been waiting for a savoury alternative to our bars, then your time has come. Our new Cricket Protein Crackers are a savoury snack full of protein and fibre that are just as sustainable, portable, and tasty as our bars. Let’s take a closer look at them!
Cricket flour is well-known for being a sustainable and protein rich ingredient but it is a lot more than that. Our own farm, the Cricket Lab, is producing the most nutritious cricket flour we’ve come across and we are happy to announce that you can now order it right here on our website! Here are four reasons why we think it should be in your pantry.
The endurance and strength training that Spartans have to do to keep up with the running, obstacles, and burpees on race day requires proper fuel. That’s why Spartan and SENS joined forces to bring cricket protein where it belongs. Here is why insects are a great fit for Spartan nutrition.
We all know that insects could help revolutionize our food system, they are the kings of sustainability, they help limit animal suffering, and they are amazingly nutritious. The only problem is the “yuck” factor. Insects just aren’t a common food in the western world. Let’s look at the available science and our own experiences with edible insect products and formulate a plan to help people overcome the fear of eating insects.
