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Behind the Scenes, Making a New Logo

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Behind the Scenes, Making a New Logo

Logo is one of those things you have million ideas about, want to be just perfect, but isn’t really a priority. We weren’t happy with the original one for a long time. An opportunity to rework the logo came, so we took it.

We were debating whether to show an insect in the logo or not. On one hand, insects are a big part of our company’s vision, on the other hand, they still represent something quite unpleasant for the average Joe. And after all, the average Joe is someone we will also have to inspire to eat insects, if we really want to change how society thinks about food.

As you can see, we kept an insect in the logo. But we did make it into a shape that can represent many things, not just insects, but maybe even us, people.

When in doubt, ask your backers

With a new logo and different dimensions of our bars, we had to also adjust the packaging design. We wanted to keep it as simple as possible, yet let our customers know how unique our product is. We came up with two designs but couldn’t decide which was better. So, we turned to our Kickstarter backers for help.

We received a lot of feedback! And not just votes for A or B, but commentary too. This allowed us to choose the winning design and also make some improvements. We are very happy with the result. Which one is your favorite? Which one do you think is the winner?

We don't want to reveal our choice just yet. We want it to keep it a surprise for when your first order arrives!

 

👀 CHECK OUT OUR REVIEWS

WHAT CUSTOMERS ARE SAYING

104 reviews
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great bars! ill most likely switch to them

when i look for bars i look for the following checklist by priority :
1) nutrition 20gr protein <300kkcal and not too much fat/sugar (check)
2) made out of natural healthy products, no plam oils, aspartham, etc (this is usually very hard to confirm usually but i think its a check here)
3) taste (check!) - those are not too sweet, a little bit dry but quite light and don't leave a "chemical" sweetened aftertaste like some "famous" bars
4) good for the environment - thats a great bonus to have (check!)

so four checks :) i will probably swap to those going forward!

Suprised by taste

I have bought a starter pack and haven't tested all the products yet.
But protein bar and "milk" shake are excellent. And my friends are also interested in and so it's handy to have discount coupons for them.

Perfect ingredients, natural taste

I love the ingredients of this bar, nothing artificial, nothing that makes me bloated. I like that it is not too sweet, but has a natural, earthy flavour. Makes me full for hours.

Great powedered protein!

This very comparable to the mainstream whey powders from a nutritional content perspective - at 20/25 protein per scoop and ~120/30 kkcal. The taste is super nice! Blended in ~250/300 ml of water its surprisingly thick and smooth, which i like very much. The only minus I can think of is that it takes a bit more "shaking" to blend fully and ensure there are no hard pieces - not a big deal.

Delicious Proteins

I had the starter pack. I have to say, I really enjoyed it.
But lets go through it piece by piece.
Crackers: The crackers of all flavours were very good and crunchy. Only I found them a little bit too salty.
Protein bars (pleasure cricket): They were just perfect, I loved them.
Protein bars (serious): They were very good as well, but could be a little bit sweeter (but than they might not be serious anymore^^)
The protein powder tasted very good. I think it was sweeter than my usually used one(Huel), and did't feel to feed me as good, but still very nice.
The pasta were quite similar to other lentilles pasta, not very special.
I haven't tried the baking powder so far, but looking forward to use it for pancakes or so.